Roma Ngoana is a bespoke eCommerce solution that is designed to fit into the socio-economic fabric of the country.
The companies operating model involves deep collaboration between wholesalers and hundreds of sole-proprietorship neighborhood 'spaza shops' to bring convenient shopping to customers in an operating environment that has no formal street addresses for delivery.
The company seeks to;
1. Decrease the cost of shopping for urban and peri-urban consumers,
2. Increase revenue streams for neighborhood sole proprietors,
3. Stimulate the delivery infrastructure; and
4. Decrease traffic congestion associated with urban retailing in Lesotho